Your Baby’s Ugly: Maximize the Value of Your Business Or You’ll Have Nothing to Sell


This week on the Business Transitions Summit Podcast, host Tom Bronson chats with Justin Goodbread, President of WealthSource and Author of Your Baby’s Ugly. Together, they dive into the themes and purposes of Goodbread’s book, while giving us  a sneak peek into his Keynote Speech we will get to hear at the Summit. Listen now to hear more about Justin Goodbread’s success stories and why you should come see him at the Business Transitions Summit!

Justin Goodbread, CFP®, CEPA, CVGA,  is a nationally recognized financial planner, educator, wealth manager, and speaker. With almost 30 years of experience starting, buying, owning, and selling businesses, he has become a five-time recipient of the Investopedia Top 100 Advisor award and the 2022 Peter Christman Exit Planner of the Year.

 As a two-time author, his most recent book, Your Baby’s Ugly: Maximize the Value of Your Business or You Will Have Nothing to Sell. (A Financially Simple Guide) was listed on USA Today bestseller list. Justin’s first book, The Ultimate Sale, was also named an Amazon best-in-class title. In both, he teaches how business owners can create long-term value and accelerate growth in their company so it can be sold for top dollar when the owner is ready to retire.

Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: “Maximize Business Value Playbook,” (2023), and “Maximize Business Value, Begin with the EXIT in Mind,” (2020). Both are available on Amazon.

The Business Transitions Summit is a transformative one-day event empowering business owners with strategies for value-building and dream exits. The mission is to change the lives of business owners by educating them on building business value and understanding transitions so they can achieve the exit of their dreams.

See you at this year’s summit on May 7th in Westlake, TX!

Set aside the day to transform your business and your life and achieve that dream exit!
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Also check out our other podcast Maximize Business Value for more insights into creating long-term, sustainable value in your business so you can get that dream exit.

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