Value Vision Model: Marketing to Maximize Value for your Exit


This week on the Business Transitions Summit Podcast, host Tom Bronson chats with Heather Steele and Randi Skinner, Marketing Specialist and Fractional CMO of Value Building Marketing. Together, they explore the Value Vision Model and how marketing strategies can maximize the value of your business for exit. Listen now to hear more about the success stories of Value Building Marketing and why you should come see them at the Business Transitions Summit! 

Heather Steele is bridging the gap between business goals & business reality. Heather started Blue Steele Solutions in 2010 with a mission to help small businesses grow, be more efficient, and perform like the big guys. Heather saw small businesses, run by good people with amazing ideas, fail, and fail because they didn’t have the help they needed to market or grow their business successfully. Value Building Marketing is the resource businesses need to succeed.

Randi Skinner is the master of marketing, architect of sales, passionate rotarian, and the lady you need to talk to when you need to get things done! In her 15+ years of experience as a marketing and business development professional, Randi has learned the importance of developing a recognizable brand, creating relatable content, and cultivating authentic relationships throughout the community.

Tom Bronson is a serial entrepreneur and business owner. He is currently the founder and President of Mastery Partners, Mastery Mergers & Acquisitions, and the Business Transition Summit. All three companies empower business owners to maximize business value and serve business owners in different capacities to help them achieve their dream exit. As a business owner, Tom has been in your situation a hundred times and knows what it takes to craft the right strategy. Bronson is passionate about helping business owners and has the experience to do it. Tom has two books to help business owners on their journey to a dream exit: “Maximize Business Value Playbook,” (2023), and “Maximize Business Value, Begin with the EXIT in Mind,” (2020). Both are available on Amazon.

The Business Transitions Summit is a transformative one-day event empowering business owners with strategies for value-building and dream exits. The mission is to change the lives of business owners by educating them on building business value and understanding transitions so they can achieve the exit of their dreams.

See you at this year’s summit on May 7th in Westlake, TX!

Set aside the day to transform your business and your life and achieve that dream exit!
Tickets on sale NOW! Go to to get yours today.

Also check out our other podcast Maximize Business Value for more insights into creating long-term, sustainable value in your business so you can get that dream exit.

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