“Your Baby’s Ugly” challenges business owners to reassess their attachment to their businesses and recognize the importance of creating an attractive asset rather than a personal project. Author, Justin Goodbread shares invaluable insights on nurturing your company for better transferability, longevity, and increased appraisal value. Discover the key areas that drive up business value, the importance of leadership over management, and practical strategies for creating repeatable sales and effective marketing. Don’t hold your business back from its full potential—unlock the secrets to building a highly transferable and profitable enterprise.